My target audience will be between 16 year old to around 24 year old males because the film involves action, violence, blood and murder. We would also have a secondary target market of 25 year olds to 30 year olds. The market audience will be attracted to the film because of the film’s genre as it is action and a thriller movie. The reason that my film would attract the target audience is because the people around my age play video games and read books which involve violence and blood much like the film another factor why our target audience would be the younger males is because they have more free time than a middle aged man. Also another interest in my market audience are social websites where we could promote the film such as a Facebook page promoting the film, another for of social media is Youtube where there could be a trailer which will promote the film to the global market. The film is aimed more towards a male dominant market since the film includes violence and blood, as females may be more attracted to romance and comedy. Since our film is a thriller it is more likely to attract a male market than a female market. Another reason it would attract more males is because there are no females in the video, but females may want to watch our film is because they may be attracted to the actors.
I would choose Vertigo Film Company to produce my film mainly because they specialise in smaller budget films involving British actors and British directors which I think help convey the story better because it is set in England., they specialise in thrillers and horrors such as Ajami, Monsters and Point Blank. A similar film that Vertigo has made compared to my thriller is Outlaw since they both involve revenge, violence and characters which feel they have been betrayed. My thriller is also similar to the 2005 film, Stoned because both films contain unexpected deaths and unexplained deaths. Vertigo also makes films with first time directors and lower budget films. They distribute some films worldwide such as Street dance and Tucker and dale vs. evil. They also release films which are released more locally such as The Firm and Football Factory. Vertigo films specialise in Horrors Thrillers few comedies and gritty British films. Vertigo specialise in a target audience, with the firm specialising to a male British young audience because it is based on football. My film will most likely to attract the young, male audience. Vertigo sells their distribution rights globally before the film is released to recoup money to invest in other films and cover costs, they also like to make films withy a clear genre, they also have low budget films so even if they make a loss in the cinema they will have a greater chance of making money using DVD sales. A first time film maker will have a relatively small budget and therefore Vertigo would be a good candidate to produce the film they aim their films at a niche market audience.
